Club Marketing 101


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home | Club Marketing 101

Club Marketing 101

Analyzing a Fitness Center Marketing Piece

This 13-point analysis of a direct mail fitness center marketing piece will provide you with some great tips and ideas you can use in your own fitness center marketing. . . . keep reading

A Look at How We Sell Fitness Center Memberships to Small Companies and How You Can Too!

Selling memberships to small companies that have only a few employees can still result in a substantial amount of monthly income for you and your fitness center. Learn how to do it. . . . keep reading

The Name of Your Club Could Get You Into Hot Water With 24 Hour Fitness USA, Inc. a.k.a. 24 Hour Fitness

If you operate a 24 hour fitness center, be careful how you name, market and advertise your club. A law firm representing 24 Hour Fitness USA, Inc. sent us a certified letter about our use of the phrase 24 HOUR FITNESS CLUB. Make sure that you are in compliance, follow the guidelines pointed out in this letter. . . . keep reading

Sample of a Quick and Easy News Release You Can Write for Your 24-Hour Fitness Center

Here's an example of a fitness center news release that can give your 24-hour club extra exposure in your local newspaper. . . . keep reading

DOWNLOAD: The Easy Way to Collect Testimonials From Your Fitness Center Members

Here is how to gather testimonials and use them in your marketing efforts. With this form, it's easy to get your members to give you permission to use their comments in your fitness center ads, direct mail, brochures and other promotions used to market your gym business. . . . keep reading

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Mike S.
Future Gym Owner
New Jersey

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"I am lovin' this website! I am in the beginning stages of my gym, probably known as step #2 (#1 is love for the business...) Anyway we are (my husband and I) in negotiations with the landlord--getting an absolutely fantastic location...We'll continue to research and make good use of the information on this site!"

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FitnessCenterOwner.com is the most useful website that I have ever seen on how to run, own and manage a fitness center. I would recommend that anyone and everyone join the site and start learning things you never thought of. The biggest upside to the site for me is the discussion board. Fitness center owners can talk about various areas that they are in need of and can also have the opportunity to help others. So if you are reading this and have not yet joined up, do it now, as you will not regret it!"

Tim Ferrie
Xtreme Fitness
Campbellsville, KY

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Millside Fitness
Dexter, ME

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Stone County
Fitness Center
Mountain View, AR

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