Non-Member Price $459.90

This is a College-Level Course

The most comprehensive blueprint ever created for developing, leading, managing, and operating a successful health and fitness business.

This monumental resource for the health and fitness club industry includes a two-disc DVD set with over twelve hours of state-of-the-art information covering virtually every aspect of the health and fitness club industry. 

The book is over 580 pages separated into ten distinct sections representing the primary skill sets needed to succeed as a leader and manager in the health and fitness club industry. Each section contains these and other key topics:

• Introduction to the Health and Fitness Industry: (history, beliefs and behaviors, and consumer attitudes)
  
  
• Membership in the Health and Fitness Club Industry: (defining the differences between a member and a customer, pricing strategies, branding, marketing, and sales management)
  
  
• Membership Retention in the Health and Fitness Club Industry: (value of membership and membership retention, variables known to influence attrition and retention, creating and defining positive club-based experiences, defining and creating a service culture, and programming for health and fitness clubs)
  
  
• The Health and Fitness Club Business: (legal business structure, business operating models, getting started, financial models and tools, budgeting, forecasting, driving profitability, buying, leasing, selling, and raising capital)
  
  
• Staffing Issues in the Health and Fitness Club Industry: (employees versus independent contractors, compensation, benefits, education and skill competency, organizational alignment and structure, and team building and recruitment)
  
  
• Facilities and Equipment in the Health and Fitness Club Industry: (types of facilities, design and construction process and associated costs, cardiovascular, selectorized/variable resistance, free-weight, and purchase or lease equipment)
  
  
• Operational Practices in the Health and Fitness Club Industry: (risk management, AEDs, operating practice, front-desk, child-care, fitness, aquatics, tennis, locker rooms, laundry, housecleaning, accounting, types of spas, spa facilities and features, space requirements, equipment, service offerings, financial parameters, spa staff, sports-conditioning and sports-performance industry, sport participation, injury, and conditioning for youth, and the essential components of a sports-performance center)
  
  
• Overview of the International Health and Fitness Club Market: (Asia, Europe, and Latin America)
  
  
• Actual case are studies included.

MEMBER PRICE: $399.99

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