Non-Member Price $189.80

Making Money in the Fitness Business

A brutally honest, real-world look at how to become successful in the fitness industry, told by one of the most renowned veterans of the business. Thomas Plummer explains the ins and outs of the business in detail, using real-life examples, providing illustrations, and adding just a touch of humor. Plummer lets you learn from his successes and failures as he provides you with the tools you need to compete and succeed in fiercely competitive markets against any competition, while still maintaining your integrity. Covers conceptualizing the business, the financial foundation, member service, profit centers, staffing, marketing, sales, and so much more. A massive 336 pages in 8 ½ by 11 format.

The Business of Fitness: Understanding the Financial Side of Owning a Fitness Business
    
Noted industry founder, consultant, and personal training expert Thomas Plummer puts his 26 years of experience into this all-encompassing resource on the business side of fitness. In 16 chapters Plummer identifies five core topics that are crucial for those beginning a new fitness business or looking to build an existing business. In logical, easy-to-understand and apply language, Plummer covers such critical subjects as levels of maturity, building renewals and member retention, price structures, financial problem solving, reports and profit centers, business plans and strategic planning, as well as working with accountants, building premium programs, and much, much more. Large format with nearly 400 pages of information!

Open a Fitness Business and Make Money Doing It

Best-selling author and fitness industry specialist Thomas Plummer presents this amazing, no-nonsense resource on starting and opening a successful fitness business. In this concentrated, easy-to-use book, Thom directs you through every stage of opening a successful fitness business. Chapters include: Conceptualizing your new business, finding a home and proper site, understand leasing, developing a business plan, building a strong receivable base, staffing, sales and marketing, and presales. - 216 pages of valuable information.

Anyone Can Sell: Creating Revenue Through Sales in the Fitness Business
  
Fitness industry expert Thomas Plummer presents this indispensable resource on the art of selling effectively in the fitness business. The book offers a comprehensive and detailed (yet easy-to-use and apply) examination of process of selling. Plummer explores such topics as how and why people buy, what is expected of you as a salesperson, the rhythms and steps of the sale, following up on leads, and six things you can do now to increase your sales. Each chapter contains helpful tips, and key points are emphasized throughout the chapter and at each conclusion. This large format book is ideal for beginning trainers and professionals, as well as seasoned veterans looking to increase their fitness business revenue. - 403 jam packed pages.

MEMBER PRICE: $169.95

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