Non-Member Price $169.85

DVD # 1 - Strategic Planning for Club Owners & Managers
     
Strategic Planning for Club Owners & Managers reviews the key factors involved in achieving success in your fitness center business. The DVD offers a proven plan that you can employ to systematically evaluate your fitness center business. The DVD also examines guidelines for developing an action plan that will enable you to accomplish your organizational goals. Among the topics covered: overview of strategic planning, overall strategies, tools of the trade theoretical and applied, group exercise--breakdown of business units, and practical tips and experiences. - 72 Minutes

DVD # 2 - Developing a 12-Month Marketing Plan for Fitness Directors

Do you always feel you're frantically trying to come up with a marketing initiative that is easy to implement, effective, and worth the effort? If you're like most club managers, you're continuously behind the 8-ball--rushing to finalize all the details of the next strategy that (hopefully) will entice clients to try out your services. Well, worry no more. Developing a 12-Month Marketing Plan for Fitness Directors provides you with a step-by-step, 12-month marketing strategy with all the detailed actions needed to succeed. The DVD also details a roadmap to experiencing the financial benefits of a marketing plan that works. Among the topics covered: setting up a strong foundation for success, establishing a marketing plan/strategy, what a 12-month marketing plan should include, and developing your selling skills and exceeding customer expectations. - 111 Minutes

DVD # 3 - Managing the Sales Team and Process

Managing the Sales Team and Process reviews the key elements involved in the sales management process for health and fitness clubs and discusses the importance of properly managing the process to generate sales results. The DVD explains how to create a successful sales team and what managers should do to lead a sales team and create an environment that drives sales. Among the topics covered: sales management overview, creating a sales plan for your club, hiring, training, & developing the right sales people, managing & leading sales people, conducting a sales meeting, and interviews with key sales staff.
- 73 Minutes

MEMBER PRICE: $159.95

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